Google Webmaster Tools Update Allows BackLink Download by Date

Google Webmaster Tools has launched a new update that allows you to download backlinks by date.

This is particularly welcome to those who are currently cleaning up their backlink profiles following the Penguin algorithm update. Webmasters will now be better able to see who is linking to them which will aid in their on-going link pruning and link building efforts. It is not just Penguin afflicted sites that should be focusing on clearing out the cobwebs from their link profiles. Regular maintenance of your backlinks is instrumental in the creation of a natural link profile.

Cleaning Up Your BackLink Profile BackLink Analysis

Have your SEO specialist provide you with a Quick Link Analysis of your site. This will help you to identify any threats and determine whether your site is at risk of being penalised due to poor link quality or over-optimised anchor text.

Assess Link Quality

Evaluate the quality of your links based on their relevancy to help you to identify which links are worth keeping and which need removing before they have a negative impact on your SEO strategy.

Remove Poor Links

Regular link pruning is essential to ensure you continue to have a natural looking link profile. Send a request for the link removal of any poor quality links that are irrelevant or damaging to your site.

Build Quality Links

Replace any poor quality links removed with valuable links that are appropriate for your site. Use backlink analysis tools like Majestic SEO to determine the popularity of your inbound links.

Varied Anchors

Strive for a good mix of branded and non-branded links to your site. Focus on a variety of anchor text including keyword variants, URLs and standard phrases like “click here”.

Link Deep

Aim for a deep link site ratio of around 40-60% to ensure that a good proportion of your incoming links are going to pages other than your homepage.