Fancy dress sales grow – get ready for Halloween and the Christmas period

Online fancy dress sales are booming – fancy dress retailers are reporting a 35% year-on-year surge in sales.

Online fancy dress sales are also highly seasonal in the UK with peaks at Halloween and Christmas. Now is the time to optimise your website and align all your marketing strategies to make the most of this period.

Fancy dress sales are fashionable

2020 appears to be somewhat of an anomaly in the fashion world – fancy dress and looking ridiculous appears de rigueur and in vogue.

Growing numbers of celebrities have been snapped (or actively dressed up) in fancy dress – Paris Hilton as Alice in Wonderland, Lily Allen as Queen Victoria and Heidi Klum and Seal’s recent wedding where they used a ‘white-trash’ theme.

Celebrity acceptance has worked wonders to increase fancy dress sales.

Social Media driving up fancy dress

Fancy dress flash mobbing has also been in the news. A Facebook page invited people to celebrate the 40th anniversary of Glastonbury based on the Neon, Glow and Electric fancy dress theme, huge numbers turned out.

This week a further flash mob is planned at Trafalgar Square in a fancy dress free-for-all event. Dig around the internet and you will find countless upcoming fancy dress events.

These events are planned but succeed best on spontaneity and people expressing themselves. In the current economic climate, it is not only good to hear that some sectors are doing well but also to know that people have not lost their love of expressing themselves.

Just for fun

Fancy dress is increasingly popular just because people want to have fun. Party goers are increasingly dressing up to move away from the constraints of fashion, festival goers just do and nightclubs such as Scala are running dedicated fancy dress nights. Add to this stag and hen nights, Halloween, the Christmas holidays and students returning to University and the next few months should be very busy.

Join in

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