Author: Malaka Ali

It has been an uneasy start to 2024 for some webmasters and SEOs as they try to identify the causes for significant ranking fluctuations. Close observation suggests that Google may be shifting from visibly aggressive penalties to gradual and calculated reductions over a period of weeks. Could Google be exercising a continual crawl link based…

In a growing trend, consumers are spending more on doing up their homes, including their gardens, rather than considering moving houses. Email viral marketing Online giant B&Q has recently run a viral marketing campaign which saw the company send out thousands of email messages to customers showing them how they could get hold of discount…

It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. Just to reiterate how serious they are, last week Mat Cutts head…

It has been yet another fabulous year of quality conferences for the WebMarketing Group and this month, we sent our esteemed colleague Fred Gray, to the aptly named BrightonSEO conference. No prizes for guessing that this event involves SEOs from around the country gathering for a free one-day search marketing conference in Brighton. Through a…

Facebook is inundated with businesses, both large and small. This may make it harder for small businesses, without an existing Facebook presence, to make themselves heard. However many small businesses have used Facebook to their advantage, successfully marketing themselves by integrating Facebook into their larger marketing strategy. Using Facebook for business in this way is…

Google Webmaster Tools has launched a new update that allows you to download backlinks by date. This is particularly welcome to those who are currently cleaning up their backlink profiles following the Penguin algorithm update. Webmasters will now be better able to see who is linking to them which will aid in their on-going link…

A few people in the WMG office have received their Google Plus invites and have already started testing out Google’s social networking platform. Some of us haven’t but we’re still happy to wait patiently anyway. We’re not sure what the criteria is for getting an email invitation (most probably at random), but we do know…

Google is returning a new result type on the right-hand side of searches for brands with Google Plus accounts. Brands that have properly linked their website with their Google Plus page can now see their brand pages highlighted to the right of the search results using Rel=Publisher. It is only really happening for the super…

Facebook is making changes to their news feed with a new design intended to reduce clutter and create a more consistent design across desktop and mobile devices. In an attempt to increase engagement and deliver a news feed that relates to individual users, Facebook appears to be creating more of a “personalised newspaper” for its…