Author: Malaka Ali
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Facebook to Jump on the Hashtag Bandwagon
Facebook is planning to incorporate a hashtag feature into their platform, according to industry insiders. Following in Twitter’s footsteps, Facebook is hoping to become more of a “personalised newspaper”. The humble hashtag is no new thing. They first appeared in online chat rooms to categorise post themes and highlight topics of conversation. Twitter…
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How to Perfect Your On Page Optimisation
There isn’t an exact mathematical formula which makes a certain page of your website rank on page 1 of Google. As most SEOs will know, search engine optimisation isn’t a guaranteed art form and the process isn’t necessarily black and white. By fine-tuning your on page optimisation so that it’s as textbook as it can…
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Ed’s Takeaways from Ion Search
Ion Search – A great day for industry insight! It’s interesting to see how other SEO companies are evolving and integrating SEO into other digital offerings. For example, Bronco has partnered with a PR agency and BlueClaw has grown its brand through hosting conferences. But it seems that The WebMarketing Group is ahead of the…
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Online Marketing
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Google to Announce Zebra Update? The WebMarketing Group
Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster. There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren’t aggressive animals, and our sources from within Google have told us it will come from…
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Google Updates January 2024 – Live Link Devaluation
It has been an uneasy start to 2024 for some webmasters and SEOs as they try to identify the causes for significant ranking fluctuations. Close observation suggests that Google may be shifting from visibly aggressive penalties to gradual and calculated reductions over a period of weeks. Could Google be exercising a continual crawl link based…
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Garden products – start using viral marketing
In a growing trend, consumers are spending more on doing up their homes, including their gardens, rather than considering moving houses. Email viral marketing Online giant B&Q has recently run a viral marketing campaign which saw the company send out thousands of email messages to customers showing them how they could get hold of discount…
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Corporate Cloud Solutions for London Companies
What Type of Cloud Solutions are there for London Businesses? In cloud computing, you pay for what you need as and when you need it. Therefore, there is a lot of flexibility in the corporate cloud solutions available to your company. There are three types of cloud services available. Public Cloud A public cloud is…
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Google Hits Yet Another Link Network
It’s no secret that for a long while now Google has been cracking down on those that try and manipulate page rankings for their own ends. Therefore, when last week yet another link network was hit, they couldn’t say that they weren’t warned. Just to reiterate how serious they are, last week Mat Cutts head…
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Fred’s Favourites from the BrightonSEO Conference
It has been yet another fabulous year of quality conferences for the WebMarketing Group and this month, we sent our esteemed colleague Fred Gray, to the aptly named BrightonSEO conference. No prizes for guessing that this event involves SEOs from around the country gathering for a free one-day search marketing conference in Brighton. Through a…