The WebMarketing Group is delighted to announce their recent success in helping affected clients recover from Google Penguin. After a leading jewellery retailer was hit by Penguin, we conducted an in-depth analysis of their site and took appropriate action to aid their swift recovery. As you can see from the Google Analytics graph (fig.1), there is a huge dip in traffic on April 24th when Penguin hit and then a spike on October 5th when the most recent Penguin update occured. A sharp loss in traffic and rankings indicated that this site had been hit by Penguin. It quickly became clear that this particular site needed to adopt a post-Penguin link building…

Online fancy dress sales are booming – fancy dress retailers are reporting a 35% year-on-year surge in sales. Online fancy dress sales are also highly seasonal in the UK with peaks at Halloween and Christmas. Now is the time to optimise your website and align all your marketing strategies to make the most of this period. Fancy dress sales are fashionable 2020 appears to be somewhat of an anomaly in the fashion world – fancy dress and looking ridiculous appears de rigueur and in vogue. Growing numbers of celebrities have been snapped (or actively dressed up) in fancy dress – Paris Hilton as Alice in Wonderland, Lily Allen as Queen…

 Google is making some fairly big changes to Google Adwords, the PPC platform. Google are revamping Adwords in what they are calling ‘Enhanced Campaigns’. It’s means the approach, structure and strategy of PPC accounts will change. The changes present both opportunities and threats to all advertisers within the PPC world. Reason for the change Like Facebook, Google hasn’t been able to capitalise on mobile and tablet traffic as strongly as the traditional desktop. PPC advertisers bid on a particular keyword to show a targeted ad above or next to the organic search results. However, despite rapidly increasing search volume through devices, many advertisers haven’t been able to get the same…