Author: Malaka Ali

Google Webmaster Tools has launched a new update that allows you to download backlinks by date. This is particularly welcome to those who are currently cleaning up their backlink profiles following the Penguin algorithm update. Webmasters will now be better able to see who is linking to them which will aid in their on-going link…

A few people in the WMG office have received their Google Plus invites and have already started testing out Google’s social networking platform. Some of us haven’t but we’re still happy to wait patiently anyway. We’re not sure what the criteria is for getting an email invitation (most probably at random), but we do know…

Google is returning a new result type on the right-hand side of searches for brands with Google Plus accounts. Brands that have properly linked their website with their Google Plus page can now see their brand pages highlighted to the right of the search results using Rel=Publisher. It is only really happening for the super…

Facebook is making changes to their news feed with a new design intended to reduce clutter and create a more consistent design across desktop and mobile devices. In an attempt to increase engagement and deliver a news feed that relates to individual users, Facebook appears to be creating more of a “personalised newspaper” for its…

Scandal rippled across the web in February when Interflora plummeted in the rankings for its own name. The company also dropped for the word ‘flowers’, a word that it had previously ranked in the coveted number one spot. SEOs sank their teeth into the challenge of finding out why they had taken the hit. So…

The WebMarketing Group is delighted to announce their recent success in helping affected clients recover from Google Penguin. After a leading jewellery retailer was hit by Penguin, we conducted an in-depth analysis of their site and took appropriate action to aid their swift recovery. As you can see from the Google Analytics graph (fig.1), there is…

Online fancy dress sales are booming – fancy dress retailers are reporting a 35% year-on-year surge in sales. Online fancy dress sales are also highly seasonal in the UK with peaks at Halloween and Christmas. Now is the time to optimise your website and align all your marketing strategies to make the most of this…